Transparency and effective communication are the key elements of any great client-agency relationship. Take a look at the work with an agency that promotes transparency. Also supplying you with progress reports and challenges. These should be revealed as the right strategies, billing, and contracts. The agency grounded in the principle of transparency is the one that will sustain trust. It is more likely to do your business justice. As your business grows, your marketing needs might change as well. The right Digital marketing agency in Mumbai must be able to scale its services up in harmony with your growing business needs. Whether diversifying into new markets or deepening current campaigns, there should be flexibility and enough resources to make such changes. Realise the agency’s fee structure. Is it on the project-based, retainer-based, or performance-based model? Ensure that there are no hidden costs with clear pricing. The agency must issue a statement of work that outlines what their services are and at what prices.